Assistant Director, Product Content

About the role

About the Job

We are seeking an experienced product content leader to lead content strategy and creation across Risk, Wealth and Planning/Integrated Solutions. This role brings product visibility and sentiment to life through differentiated thought leadership, commentary, webinars and video, while leading a team of senior content strategists aligned to product lines.

What You'll Do

• Define the product content strategy and roadmap across Risk, Wealth and Planning/Integrated Solutions.
• Oversee product thought leadership, wealth commentary and other product content.
• Own the product webinar program from topic selection through promotion and follow-up.
• Own product video strategy and content, including explainer and advisor videos that bring solutions to life.
• Lead a team of senior content strategists aligned to product lines and balance capacity across priorities.
• Partner with product, sales enablement and compliance teams to ensure accuracy, timeliness and approval readiness.
• Measure product visibility and sentiment and connect content output to pipeline and adoption signals.
• Own measurement and reporting and guide content renewals.

What You'll Bring to the Role

• Minimum of 8 years of experience in product or solutions content or content marketing, including at least 3 years leading teams.
• Demonstrated ability to translate complex products into clear customer value.
• Experience running webinar and expert-commentary programs.
• Wealth, risk or insurance subject-matter familiarity preferred.

Skills You Have

Content Management

Ensures content is healthy, accessible, functional and clear to both end-users and internal audience.

Customer Centricity

Applies a customer first mindset to design and continuously improve solutions, systems, processes, and services that support enterprise strategy, impact critical business outcomes, and drive organizational success.

Insurance Products

Leverages knowledge of the general components, characteristics, principles, philosophy and advantages of specific Northwestern Mutual insurance products to inform approach to situations such as innovation, development and improvement.

Learning Agility & Critical Thinking

Pursues learning and obtains knowledge continuously in relevant fields, methods, or technologies in current and future practices; continuously utilizes critical thinking to identify opportunities, execute solutions, and measure impact to constantly improve existing practices and processes based on feedback, lessons learned, and market trends.

Business Influence

Collaborates, communicates and influences direct reports, stakeholders, and other business functions based on understanding of the marketplace, organizational needs, and the client as a people manager.

#LI-Hybrid

Compensation Range:

Pay Range - Start:

$118,960.00

Pay Range - End:

$178,440.00

Geographic Specific Pay Structure:

Structure 110:

Structure 115:

We believe in fairness and transparency. It’s why we share the salary range for most of our roles. However, final salaries are based on a number of factors, including the skills and experience of the candidate; the current market; location of the candidate; and other factors uncovered in the hiring process. The standard pay structure is listed but if you’re living in California, New York City or other eligible location, geographic specific pay structures, compensation and benefits could be applicable, click here to learn more.

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Northwestern Mutual is an equal opportunity employer that welcomes talented individuals of all backgrounds. We are committed to creating and maintaining an environment in which each employee can contribute creative ideas, seek challenges, assume leadership and continue to focus on meeting and exceeding business and personal objectives.