Engagement Marketing Manager

About the role

Color is revolutionizing cancer care with the nation’s first Virtual Cancer Clinic, delivering high-quality, physician-led multidisciplinary care across all 50 states. Our innovative, guideline-based approach spans cancer screening, risk assessment, prevention, diagnosis, treatment support, and survivorship. In addition to personalized direct medical care, our services include cancer genetics risk assessment, nutrition, mental health support and at-home cancer screening diagnostics. Using technology-driven, patient-centric solutions, Color is transforming how employers, unions, health plans, and governments address cancer. Color’s goal is to close critical cancer care gaps, improve cancer outcomes, and guide patients with empathy through their healthcare journeys.

Apply to join Color and do the most meaningful work of your career. If you are not sure that you’re 100% qualified but are up for the challenge - we want you to apply!

About the Role:
Color’s Growth Marketing team works alongside our clients to develop and deliver both turnkey and customized communications plans that drive enrollment and ongoing engagement in the Color benefit. As an Engagement Marketing Manager, you’ll serve as a strategic marketing partner to clients, drawing on your understanding of their populations, Color’s member base, and business goals to develop creative, effective campaigns.”

You’ll work closely with clients across our book of business to understand their unique populations, identify the channels and messaging that resonate most, and recommend tailored strategies to achieve enrollment goals. This includes presenting Color’s engagement marketing approach to clients, earning their trust, and customizing campaigns across email, mail, digital, and in-person events. Beyond your direct client work, you’ll own strategic initiatives to evolve our approach, expand our reach and build repeatable processes, and test innovative ideas.

In this highly visible and cross-functional role, you’ll collaborate with Customer Success Managers, client stakeholders and partners across internal teams. You’ll balance strategic project and initiative ownership with hands-on execution, including responding to day-to-day client requests, editing copy, managing custom creative projects, supporting team operations, and attending client events.

You’ll thrive in this role if you’re creative, organized, and curious about what motivates people to take action on their health. You’re energized by brainstorming with clients, solving complex outreach challenges, and partnering with design, engineering, and product teams to build and scale successful campaigns.

This is a hybrid role based in either our South San Francisco office or our Denver office, with an expectation of working onsite 2–3 days per week. The role also requires occasional availability during Eastern Time business hours to support client meetings and events.
How You'll Contribute:

• Own marketing strategy across a dedicated book of enterprise and mid-market clients

• Partner closely with Client Success to support HR and benefits leaders with data-backed engagement strategies that drive awareness, registrations, and engagement

• Use your creativity to engineer bespoke marketing strategies tailored to specific populations and enrollment goals. When they work, build for scale and create repeatable playbooks that can be applied across clients and populations.

• Maintain campaign calendars and documentation, ensuring clarity across internal and client teams

• Identify new growth or engagement opportunities based on campaign data and audience behavior

• Think outside the box of traditional marketing channels to engage hard-to-reach populations

• Present Color’s marketing approach to new clients and lead ongoing discussions about campaign performance and opportunities

• Manage hands-on campaign execution, including copy editing, custom creative development, and support for client events

Our Ideal Candidate Will Have:

• 5+ years of marketing experience planning and executing high volume marketing campaigns, preferably for a B2B2C product

• Experience building and maintaining strong relationships with strategic clients

• Experience creating and implementing comprehensive marketing plans that vary by client type, population, and channel

• Strong project management skills and excellent written and verbal communication skills

• Experience collaborating with and presenting to clients

• Experience managing and optimizing multichannel marketing campaigns and using performance data to refine strategy

• Demonstrated ability to take initiative, learn quickly, drive the work forward and follow through on commitments while working independently and across teams

• The ability to travel for onsite events with clients (Up to ~15% of the time)

Nice To Have:

• B2B2C marketing experience, especially within healthcare

• Skilled in using performance tracking in tools like Metabase, Amplitude, and delivering insights and recommendations to improve performance

• Design experience, especially in Google Slides and Figma

What We Offer:

• Competitive salary

• Comprehensive medical, dental, vision, life, and disability benefits

• 401k match

• Monthly phone and wifi stipend for employees, annual ergonomic stipend

• Generous vacation policy, paid holidays and company-wide recharge days

• Equal paid parental leave for birthing and non-birthing parents

• Free cancer screening and prevention resources for employees and their adult dependents

Base Salary Range: $115,000-130,000/year

The actual base pay is dependent upon many factors, such as: work experience, market data, skills, geographic location, and business need. The base pay range is subject to change and may be modified in the future. This role may also be eligible for equity and benefits.

Color prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. Color conforms to the spirit as well as to the letter of all applicable laws and regulations. We are also committed to providing reasonable accommodations for qualified applicants with disabilities in our recruitment process.