Manager, Integrated Marketing

About the role

Job Description:

About the Team 

The Integrated Marketing team leads the process of developing RFP responses from end to end, ensuring that they're not only delivered on time and on budget for our clients but that they also promote our clients' businesses and lead to long term partnerships with The Wall Street Journal and Barron's Group.

Our team brings together the right people and resources to provide the best possible ideas and strategies to our customers -- understanding client goals, assembling teams of specialists, and leading the process to completion. We oversee the RFP response from end to end, starting with 'what is the problem we're solving?' to 'how are we going to measure success?', and we work with the right people to get to those answers.

Success within the Integrated Marketing team requires a passion for media, an editorial mindset, and a high standard for visual presentations, all brought to life through a working understanding of the media and advertising landscape, and an ability to translate data and insights into compelling and engaging advertising and branded content programs.

About the Role

We are looking for a Manager, Integrated Marketing - The Wall Street Journal. You will report to the Executive Director of Enterprise, Integrated Marketing and work in our Midtown Manhattan office 3 days each week.

You Will

• Manage daily pitch and proposal work that responds to client needs and telegraphs the value of The Wall Street Journal & Barron's Group media offerings
• Develop a broad understanding of all The Wall Street Journal & Barron's Group media ad products and creative capabilities
• Develop and articulate creative marketing programs in many forms, including written creative proposals and visually-motivated pitch decks (often in collaboration with other disciplines such as our creative studio, Events, etc.)
• Use research and data to share insights and support value propositions for client pitches and proposals
• Work with and project manage across relevant areas of the organization (including Sales, Product Marketing, Ad Operations & Planning, Research, Events, etc.) to develop pitches and integrated programs for clients
• Educate and keep the team up to date with advertising industry trends and what opportunities or challenges they might present for our business
• Present and participate in client meetings

You Are

• Highly organized and attentive to detail; design skills a plus
• An effective communicator
• A demonstrated resourceful problem solver with critical thinking skills
• Curious in an environment of constant learning
• Engaging and able to build relationships and credibility
• An excellent writer
• Able and willing to work in our Midtown Manhattan office 3 days each week

You Have

• B.A. or B.S., plus 5+ years of cross-platform Marketing experience, preferably within publishing and/or digital advertising environment, or equivalent experience 
• A foundational understanding of an ad sales, planning, and account management environment
• Experience working in collaborative sales and marketing processes, including the interaction and strategy required in an advertising sales environment; experience working with Enterprise sector a plus
• Experience translating product marketing materials into compelling proposals customized to the goals and strategy of individual clients
• Proficiency with Google Suite (Sheets, Slides, etc.); design skills a plus
• Confidence interfacing with a variety of internal teams, leading brainstorms and working in a fast-paced environment
• Ability to manage multiple projects simultaneously in a deadline-driven atmosphere

Our Benefits

• Comprehensive Medical, Dental and Vision Insurance Plans
• Paid Time Off
• Retirement Plans
• Education Benefits
• Paid Maternity and Paternity Leave
• Family Care Benefits
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Learn more about all our US benefits.

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Equal Opportunity Employer

Reasonable Accommodation

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We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.