Senior/Lead Product Marketing Manager, Risk Advisory

About the role

About Us
Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and financial audit. Put simply, we build software for the people who enable trust between businesses.
We’re based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere. We're backed by top investors including Growth Equity at Goldman Sachs Alternatives, Bessemer Venture Partners, 8VC, Floodgate, Y Combinator, DNX Ventures, Global Founders Capital, Justin Kan, Elad Gil, and more.
We value diversity — in backgrounds and in experiences. We need people from all backgrounds and walks of life to help build the future of audit and advisory. Fieldguide’s team is inclusive, driven, humble and supportive. We are deliberate and self-reflective about the kind of team and culture that we are building, seeking teammates that are not only strong in their own aptitudes but care deeply about supporting each other's growth.
As an early stage start-up employee, you’ll have the opportunity to build out the future of business trust. We make audit practitioners’ lives easier by bringing together up to 50% of their work and giving them better work-life balance. If you share our values and enthusiasm for building a great culture and product, you will find a home at Fieldguide.

About the Role:

We are seeking a Senior/Lead Product Marketing Manager, Risk Advisory to join our Product Marketing team, reporting to the Senior Director of Product Marketing. This role is the connective tissue between Product and our go to market teams (sales, customer success, and marketing), translating our product roadmap and release cadence into positioning, messaging, and enablement that reaches the right internal and external audience at the right time.

You'll need to be comfortable operating in an environment where features ship often and clear communication matters. Success here means proactively keeping GTM teams aligned with that pace, while showing a high degree of autonomy and ownership. Understanding the risk advisory landscape and how advisory firms operate is also a key part of this role.

What You'll Do:

Product Positioning, Messaging & GTM:

• Develop clear and compelling product positioning, value propositions, and messaging that differentiates the product from competitors.

• Create and maintain buyer personas to better understand target audiences.

• Plan and execute go-to-market strategies for product launches.

• Collaborate with cross-functional teams, including product, marketing, sales, and customer success

Go-To-Market Enablement:

• Develop sales tools and collateral (including, presentations, product demos, white papers, datasheets) to support the sales team

• Train sales teams on product features, benefits, and how to effectively sell the product

• Equip customer success with the messaging and resources they need to drive adoption, retention, and expansion conversations

• Partner with solutions engineers on positioning and demo narratives that support technical evaluations

Customer Advisory Board & Content Creation:

• Own the Advisory Customer Advisory Board (CAB) program in collaboration with Revenue Marketing, ensuring planning, programming and execution are on-time, on-budget and provide an elevated experience for all stakeholders

• Partner with Revenue Marketing and Product to identify and build additional in-market strategies

• Own the VP of Product blog and internal product newsletter

• Develop webinar content, case studies, testimonials, and other customer proof content in partnership with GTM teams

About You:

• 10+ years of product or content marketing experience at advisory or adjacent SaaS organizations

• Strong writer across blogs, newsletters, case studies, and webinars

• Comfortable in a fast moving environment with an evolving roadmap

• A self starter who owns workstreams end to end, communicating status and surfacing blockers proactively

• Strong project management skills, able to prioritize across concurrent workstreams

• Adaptable across tools and systems, with the judgment to find efficiencies and use AI effectively

More about Fieldguide:

Fieldguide is a values-based company. Our values are:

• Fearless - Inspire & break down seemingly impossible walls.

• Fast - Launch fast with excellence, iterate to perfection.

• Lovable - ​​Deliver happiness & 11 star experiences.

• Owners - Execute & run the business with ownership.

• Win-win - Create mutual value & earn trust for life.

• Inclusive - Scale the best ideas with inclusive teams.

Some of Our Benefits Include:

• Competitive compensation packages with meaningful ownership

• Flexible PTO

• 401k

• Wellness benefits starting on your first day

• Technology & Work from Home reimbursement

• Flexible work schedules