Senior Manager, Digital Marketing Lead

About the role

Job Description

Renesas Electronics is looking for a Senior Manager, Digital Marketing Lead, to manage our qualified marketing lead program and serve as the primary point of contact for Sales leadership. This role focuses on developing Lead Management strategy, overseeing the marketing lead qualification process, and the tracking and reporting of qualified leads, customer opportunities and design-ins. The ideal candidate will have a four-year degree in Marketing, Communications, or a related Business field, experience working with the Sales function and managing a global team. 

Key responsibilities: 

• Direct Lead management operations and strategy 

• Manage global team of Lead experts 

• Maintain cross-functional partnership with Sales function 

• Partner with platform architects to optimize workflows that automate lead qualification, lead enrichment, and lead routing and nurturing, surfacing high-value customer engagement to Sales 

• Drive program roadmap, including optimizations and AI enhancements 

• Develop programs to incentivize Sales to follow up on Leads 

• Track and analyze lead quality and conversion metrics, assess pipeline impact, and recommend data-driven improvements 

• Schedule regular updates for Sales leadership to report on trends and results.  

Qualifications

• Bachelor’s degree in Marketing, or a related field with a minimum of 10 years of related experience; or a Master’s degree with8 years of related experience

• Experience with CRM or Marketing Automation tools, lead routing and scoring concepts, dashboards, reporting tools, or data quality assurance activities 

• A highly self-motivated, proactive leader who works well within a team environment  

• Strong project management/prioritization skills with an ability to multi-task 

• Strong analytical skills and is data-driven 

• Excellent verbal and written communication skills 

• Highly organized with great attention to detail 

• Ability to identify areas for optimization 

• Ability to adjust in a fast-paced, changing environment. 

Stand-out Qualifications: 

• Previous experience in the semiconductor industry or manufacturing 

• Experience leading the digital / automation transformation of a lead management program 

Additional Information

Renesas is an embedded semiconductor solution provider driven by its Purpose, To Make Our Lives Easier. With a global team of over 21,000 engineers and problem solvers in more than 30 countries, we offer the opportunity to work on world‑leading technology for Automotive, Industrial, Infrastructure, and IoT, shaping a safer, healthier, greener, and smarter future.

At Renesas, TAGIE is our culture, grounded in being Transparent, Agile, Global, Innovative, and Entrepreneurial. It shapes how we work, grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.

We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.

Are you ready to join our team and shape the future with us?

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.

Renesas Electronics deals with dual-use technology that is subject to U.S. export controls regulations. Under these regulations it may be necessary for Renesas to obtain U.S. government export license prior to release of technology to certain persons. The decision whether or not to file or pursue an export license application is at the sole discretion of Renesas.