Sr. Associate, Marketing - Fanatics Events

About the role

About Us

Fanatics is a leading global sports platform redefining how fans connect with the teams, players and moments they love. Our businesses — Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, Fanatics Events, Fanatics Advertising, Fanatics Markets and Fanatics Studios — maximize the presence and reach for hundreds of partners globally and create a one-stop experience that allows fans to buy, bet, collect, and earn, while engaging with sports in deeper, more immersive ways. This includes licensed fan gear and lifestyle products, sportsbook and iGaming, physical and digital trading cards, live events, premium sports entertainment content, credit card offerings and more. Together, they form a powerful, integrated ecosystem — connected by the Fanatics ONE loyalty program and FanCash, the currency of sport — delivering personalized experiences to over 100 million fans worldwide. Fanatics holds partnerships with over 900 sports properties, from professional leagues and players’ associations to teams, colleges and retail partners; over 7,000 athletes and celebrities; and over 2,000 retail locations, including all Lids stores. Backed by a team of more than 22,000 employees, Fanatics is committed to relentlessly enhancing the fan experience.

The Role

Fanatics Events is seeking a Senior Marketing Associate to execute and optimize marketing campaigns across email, CRM, web, mobile app, and affiliate channels. You’ll write consumer-facing copy, own day-to-day campaign and content execution, and work with internal teams and agency partners to drive ticket sales, audience engagement, and event awareness.

The ideal candidate is detail-oriented, organized, and a strong writer who can independently manage multiple priorities in a fast-paced sports and entertainment environment. You’ll join a collaborative, high-energy team that works hard, moves fast, and has fun doing it.

What You'll Do
Email & CRM

• Write email copy that supports ticket sales, fan education, and event promotion
• Own email campaigns from build through deployment, including segmentation, testing, and scheduling
• Analyze performance and recommend optimizations to improve engagement and conversion
• Own the campaign calendar to ensure on-time, accurate delivery

Affiliate Marketing

• Run day-to-day affiliate program operations, including partner onboarding, communications, and relationship management
• Create and manage promo codes and tracking links
• Monitor performance, report on results, and recommend ways to drive incremental ticket sales

Mobile App

• Manage push notification campaigns, from messaging and targeting to scheduling and reporting
• Update app content and coordinate with development partners on enhancements
• Keep app messaging and promotions accurate and aligned with marketing priorities

Website

• Write and edit web copy for landing pages, event information, and promotions
• Manage site content updates and build landing pages in the CMS
• Coordinate website projects with agency partners, tracking timelines, deliverables, and QA
• Identify opportunities to improve user experience and conversion

Customer Communications

• Respond to customer inquiries via designated email and social channels
• Work with internal teams to resolve issues
• Use recurring customer questions and feedback to inform marketing content

Partnership Fulfillment

• Execute sponsor and partner marketing commitments across email, web, and app
• Coordinate partner assets, approvals, and deadlines
• Track deliverables to ensure commitments are met accurately and on time

Collaboration

• Build strong working relationships across marketing, ticketing, partnerships, creative, operations, and other Fanatics OpCos
• Manage multiple concurrent projects, keeping priorities, timelines, and deliverables aligned

What We're Looking For

• 3–5 years of experience in experiential, brand, or sports marketing
• Hands-on experience with email/CRM platforms and a CMS
• Strong writing, attention to detail, and organizational skills
• Ability to independently manage multiple projects in a fast-paced, collaborative environment
• Passion for sports and live events
• Proactive, eager to learn, and team-first

The salary range represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range

$87,000—$100,000 USD

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