(USA) Director, Marketing Planning And Strategy
In short. (USA) Director, Marketing Planning And Strategy at Walmart: a full-time management role, on-site in Hoboken, NJ. Posted salary: $132K – $264K. Asks for 10+ years of experience. Skills mentioned: CRM, Marketing automation, Email marketing. Posted Nov 5, 2026, checked on the employer's site 1 hour ago.
Salary$132K – $264K / year
LocationHoboken, NJ
FormatOn-site
TypeFull-time
LevelManager
PostedNov 5, 2026 · 23 hours ago
Checked on Walmart's careers page 1 hour ago · via Workday0 views
- Early applicant
- Salary listed
Opens Walmart's own application page. No sign-up on Sudo Get Job.
Summary
As Director of Lifecycle Marketing at Walmart Connect, you will lead a team responsible for driving advertiser activation, engagement, retention, and reactivation through personalized, data-driven marketing. You will set the strategic direction for the function, develop talent and capabilities, and drive measurable business outcomes.
Quoted from Walmart's description, not rewritten.
Skills mentioned
About the role
Position Summary
What you'll do
Role summary:As Director of Lifecycle Marketing at Walmart Connect, you will lead a team responsible for driving advertiser activation, engagement, retention, and reactivation through personalized, data-driven marketing. You will set the strategic direction for the function, develop talent and capabilities, and drive measurable business outcomes. You'll also lead the evolution of lifecycle marketing toward intelligent, signal-driven engagement, leveraging behavioral insights, AI, experimentation, and automation to deliver more relevant advertiser experiences. Partnering closely with Product, Engineering, and Analytics, you'll help build scalable marketing capabilities that accelerate advertiser growth.
About the team:
The Lifecycle Marketing team at Walmart Connect helps advertisers succeed and grow through personalized, data-driven engagement. We're evolving beyond traditional CRM campaigns to build a more intelligent, proactive approach to advertiser growth — using behavioral signals, insights, and AI to deliver relevant recommendations at the moments they matter most. Working at the intersection of marketing, data, and technology, our team partners closely with Product, Engineering, and Analytics to turn insights into action, create better advertiser experiences, and drive measurable business impact.
What you'll do:
- Lead and develop a high-performing Lifecycle Marketing team, setting strategy, priorities, and accountability for results.
- Drive advertiser activation, engagement, retention, and reactivation through personalized CRM programs and automated journeys.
- Advance signal-driven marketing using behavioral data, predictive insights, and next-best-action recommendations.
- Partner with Product, Engineering, and Analytics to build scalable marketing technology, automation, and personalization capabilities.
- Establish a rigorous growth operating model through forecasting, experimentation, incremental measurement, and continuous optimization.
- Translate advertiser insights into targeted interventions that improve advertiser experiences and measurable business outcomes.
What you'll bring:
- 10+ years of experience in lifecycle, CRM, or growth marketing, with a proven track record of leading and developing high-performing teams.
- Demonstrated success scaling customer activation, engagement, retention, and reactivation programs.
- Deep expertise in CRM platforms, marketing automation, segmentation, personalization, and customer journey orchestration.
- Strong analytical capabilities, including experimentation, incremental measurement, and data-driven growth strategies.
- Experience partnering with Product, Engineering, and Analytics to develop scalable, technology-enabled marketing capabilities.
- Strategic leadership, commercial acumen, and the ability to influence cross-functional partners and deliver measurable business outcomes.
- Experience in B2B, SaaS, marketplaces, or retail media preferred.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $132,000.00 - $264,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock
Minimum Qualifications
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'experience in marketing or related field.1 year's supervisory experience or experience leading cross-functional projects.
Preferred Qualifications
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Leading cross-functional projects, Marketing or related field, Supervisory experienceMasters: Business Administration
Primary Location
221 River St, Hoboken, NJ 07030, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.Opens Walmart's own application page. No sign-up on Sudo Get Job.
