(USA) Manager, Product Marketing
In short. (USA) Manager, Product Marketing at Walmart: a full-time mid-level role, on-site in San Bruno, CA. Posted salary: $96K – $202K. Asks for 5+ years of experience. Skills mentioned: Product roadmapping, Go-to-market, Positioning & messaging, Product marketing. Posted Nov 9, 2026, checked on the employer's site 47 min ago.
- Early applicant
- Salary listed
Opens Walmart's own application page. No sign-up on Sudo Get Job.
Summary
Join Walmart Connect as a Senior Product Marketing Manager to lead go-to-market strategy for Display and Advertising APIs. You’ll partner with Product, Engineering, Partnerships, and GTM teams to drive adoption, technical enablement, and successful partner integrations. From alpha through scaled launch, you’ll translate complex API capabilities into clear value propositions, use cases, documentation, and enablement.
Quoted from Walmart's description, not rewritten.
Skills mentioned
About the role
Position Summary
What you'll do
Role summary:Join Walmart Connect as a Senior Product Marketing Manager to lead go-to-market strategy for Display and Advertising APIs. You’ll partner with Product, Engineering, Partnerships, and GTM teams to drive adoption, technical enablement, and successful partner integrations. From alpha through scaled launch, you’ll translate complex API capabilities into clear value propositions, use cases, documentation, and enablement. You’ll also gather partner insights, identify integration friction, and help shape the roadmap across campaign management, targeting, creative, optimization, reporting, and measurement.
About the team:
The Brand Solutions Product Marketing team drives the commercialization of solutions that support Walmart Connect advertisers in building awareness, expanding reach, and enhancing engagement through comprehensive marketing strategies. Within this team, the Brand Scale group focuses on accelerating growth for enterprise and emerging advertisers by providing advanced tools and technology for efficient campaign onboarding and activation. Key initiatives include expanding API and technology integrations that empower partners and agencies to manage display advertising across campaign management, audience targeting, creative workflows, optimization, reporting, and measurement, ensuring effective and scalable marketing execution.
What you'll do:
- Lead GTM strategy for Walmart Connect Display APIs from early testing through launch, adoption, and ongoing product evolution.
- Develop positioning, messaging, technical marketing assets, and use cases across campaign management, targeting, creative, optimization, reporting, and measurement.
- Partner with Product, Engineering, Partnerships, and GTM teams to support integrations, beta recruitment, onboarding, commercialization, and roadmap development.
- Optimize the adoption funnel, identify integration friction, enable developers and partners, and use market, performance, and feedback data to inform strategy.
What you'll bring:
- 5+ years in product marketing, technical GTM, product, solutions consulting, sales engineering, developer relations, or a related field.
- Strong understanding of APIs, developer workflows, authentication, integrations, and technical product adoption.
- Experience in digital advertising or ad tech, ideally display, programmatic, DSPs, retail media, or advertising APIs.
- Ability to translate technical capabilities into clear value for technical and business audiences.
- Strong cross-functional communication, analytical skills, and experience partnering with Product, Engineering, Partnerships, Sales, and Marketing.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
San Bruno, California US-08848: The annual salary range for this position is $104,000.00 - $202,000.00
Hoboken, New Jersey US-10279: The annual salary range for this position is $96,000.00 - $186,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock
Minimum Qualifications
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field. Option 2: 4 years’ experience in Marketing, Business Administration, or related field.
Preferred Qualifications
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Instructional Design Software, Leading cross-functional teams, Master’s degree in Learning and Development, Human Resources, or related field, Project Management Certification, Project management experience, Six Sigma certification
Primary Location
850 Cherry Ave, San Bruno, CA 94066-3031, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.Opens Walmart's own application page. No sign-up on Sudo Get Job.
