Senior Brand Designer, Systems

About the role

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Seattle, Washington D.C., Raleigh, London, and Amsterdam.

We're looking for a Brand Designer with exceptional craft, strong taste, and the range to create standout marketing work across channels. You'll bring Plaid's brand to life across paid and organic social, email, web, events, sales enablement, and more, while building the creative systems and tools that help our team deliver great work at scale.

This is a craft-first role with a strong systems component. Beyond designing exceptional creative yourself, you'll use Figma, AI, automation, and emerging tools to make our workflows faster, more consistent, and easier to maintain, without sacrificing the quality or distinctiveness of the work.

Responsibilities

• Create exceptional brand and marketing design across channels, with a high bar for typography, composition, visual storytelling, and detail.

• Translate and extend Plaid's brand across a wide range of formats, making strong independent design decisions while maintaining a cohesive visual system.

• Build smart, flexible templates and creative systems in Figma that preserve design quality while making repeatable work easier to scale.

• Identify opportunities to improve the creative process using AI, automation, and emerging tools, applying technology thoughtfully to reduce repetitive work and create more space for high-value design.

• Partner across Design and Marketing to build, document, and roll out workflows and tools that are intuitive for others to use and maintain.

Qualifications

• 5+ years of experience in brand, marketing, or creative design, with a portfolio that demonstrates exceptional visual craft, strong taste, and versatility across channels.

• Strong command of typography, composition, hierarchy, image-making, and brand systems, with the judgment to create polished work from concept through final execution.

• Deep Figma expertise, including building components, templates, and systems that are flexible, intuitive, and maintain a high creative bar at scale.

• Hands-on fluency with AI, automation, or emerging creative tools, and strong judgment about when they improve the work versus when human design craft matters more.

• A systems-minded problem solver who can bring structure to complex workflows without overengineering them, with strong communication, collaboration, and ownership skills. A degree in design or a related field is a plus, but not required.

To learn more about the design org at Plaid, visit https://designedbyplaid.com/

Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!

Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at [email protected].

Please review our Candidate Privacy Notice here.

Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.