Senior Marketing Specialist- US and Canada Locations
In short. Senior Marketing Specialist- US and Canada Locations at Marsh: a full-time senior role, hybrid, based in Bethesda, WI. Posted salary: $91K – $182K. Main work: Support the creation of clear positioning and messaging for products, solutions, and platforms. Skills mentioned: Go-to-market, Positioning & messaging, Product marketing, Competitive analysis. Posted Nov 12, 2026, checked on the employer's site 34 min ago.
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- Salary listed
Opens Marsh's own application page. No sign-up on Sudo Get Job.
Summary
- Positioning & Messaging
- Support the creation of clear positioning and messaging for products, solutions, and platforms
Quoted from Marsh's description, not rewritten.
Skills mentioned
About the role
Company
Marsh Commercial
Description
A Product Marketing Lead supports the development and delivery of how Victor products are positioned, messaged, and presented to market. This role works closely with product, sales, and marketing teams to turn complex offerings into clear, compelling materials that support awareness, lead generation, and revenue growth.
Key Responsibilities
Positioning & Messaging
- Support the creation of clear positioning and messaging for products, solutions, and platforms
- Help maintain consistency in messaging across channels and materials
Go-to-Market Support
- Support go-to-market planning for new products, enhancements, and features in partnership with business and sales teams
- Help define target segments, buyer personas, and customer profiles
- Assist with launch plans and coordination across cross-functional teams
Sales Enablement
- Create and maintain sales and education materials, including thought leadership, one-pagers, case studies, and product guides
- Support the development of value propositions and competitive messaging for sales teams
- Help with targeted regional campaigns in partnership with sales
Market & Competitive Intelligence
- Monitor the competitive landscape and share useful insights with the team
- Review marketing results and customer feedback to help inform positioning and priorities
- Track market trends and broker/insured behavior to identify opportunities
Content & Thought Leadership
- Partner with marketing content team members and carrier partners on educational and thought leadership materials
- Support campaigns and content efforts with publications and associations that align with business strategy
- Contribute to thought leadership that builds brand credibility and market awareness
- Keep a global perspective when supporting content, campaigns, and go-to-market efforts
Collaboration & Execution
- Work with business, sales, operations, and leadership on strategy and priorities
- Serve as a marketing partner and coordinator with leadership
- Use data to track KPIs and measure marketing impact
- Stay curious, open to new ideas, and willing to adapt based on results
Opens Marsh's own application page. No sign-up on Sudo Get Job.


