Senior Media Buyer, RoadWarrior

About the role

RoadWarrior is System1's route-planning platform for drivers, field teams and the dispatchers who manage them, sold as a subscription on iOS, Android and the web.

You will own hands-on paid acquisition for RoadWarrior across Google Search, Google App Campaigns, Apple Ads and Meta, on both the mobile and web funnels, and decide how budget moves between them. Success is measured in trials that convert, subscribers still paying at month six, and Teams accounts that add drivers.

What you'll do

• Run Google Search end to end for Pro and Teams: keywords, bids, budgets and ad copy.

• Run Meta: prospecting, retargeting and weekly creative tests.

• Run Apple Ads and Google App Campaigns for Pro installs and trials on iOS and Android.

• Optimize to trial start, trial-to-paid and Teams signup, not clicks or installs.

• Build Teams demand: high-intent search, directory listings and dispatcher retargeting.

• Use AI tools daily for copy, visuals and creative analysis.

• Own conversion tracking and keep it reconciled with billing.

• Report weekly on CAC, cohort ROAS and payback by channel, platform and plan.

The stack you'll work in

• Ad platforms: Google Ads (Search and App Campaigns), Apple Ads, Meta Ads Manager

• Attribution: GA4, Meta CAPI, app-store attribution

• Billing: app-store subscriptions, Stripe

• Analytics and data: Amplitude, Snowflake, Sigma

Metrics you'll own

• MRR and net new MRR, Pro and Teams

• MAU and paid MAU across app and web

• Cost per trial and CAC per paying subscriber

• Trial-to-paid conversion on the 7-day trial

• Monthly churn and month-3 / month-6 retention

• 6- and 12-month LTV, cohort ROAS and payback period

• Drivers added per Teams account

• Attribution match rate

What we're looking for

• 3–5 years of paid acquisition for subscription software, app and web.

• Deep hands-on Google Search experience, plus working Meta proficiency.

• Hands-on experience with Apple Ads (formerly Apple Search Ads) and Google App Campaigns (formerly Universal App Campaigns).

• Comfortable with GA4 and conversion tracking.

• A demonstrated AI workflow for media buying and creative.

• Reads cohort retention and LTV curves and makes budget calls from them.

• Bachelor's degree in Marketing, Communications or a related field, or equivalent experience.

Nice to have

• Selling a per-seat SMB SaaS tier alongside a consumer app.

• RevenueCat, Stripe, Capterra / G2.

• Amplitude, Snowflake or Sigma.

• Familiarity with the gig-delivery, courier or field-service world.

• Would rather fix a broken postback than write a deck about it.

The U.S. base salary range for this full-time position is $109,000 - $137,000+ bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in U.S. role postings reflect the base salary only, and do not include bonus, equity, or benefits.

System1’s headquarters is located in Marina del Rey, CA with an additional office in Bellevue, WA.

Employees near office locations are returning to the office.

Equal Employment Opportunity:

System1 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

SECURITY NOTICE: 

Please be aware that fraudulent individuals or organizations may pose as System1 Recruiters or Hiring Managers in an attempt to solicit personal or financial information.  All legitimate System1 career opportunities are published directly on our official website, www.System1.com.   Authentic emails from our recruiting team will only come from an official @system1.com email address.  System1 will never ask candidates for money, banking information, processing fees, or equipment purchases during any stage of the recruitment process.