Social Media Lead

About the role

Startpage is the privacy-first search engine: real search results, with no tracking or profiling. Our users chose us on purpose, and they have a lot to say. We want someone who sees that as an asset.

We're looking for a hands-on creator and community builder to become the voice of Startpage on social. You'll make content people want to share, grow an audience from the ground up, and make sure the people who talk to us feel heard.

This position is an onsite role requiring you to work in our headquarters located at 4235 Redwood Ave. Los Angeles, CA  90066.

Key Responsibilities

• Content Creation: Create and publish compelling content that brings privacy to life for a broad audience.

• Audience Growth: Build audiences from the ground up and own growth goals across channels.

• Brand Voice: Define and own Startpage's voice, adapting it for audiences in different global markets.

• Community Engagement: Listen to and respond to our community so people feel heard, especially when they're frustrated.

• Feedback Loop: Bring what you hear back to product and support, and close the loop with users.

• Cross-Functional Partnership: Work with product, PR and legal on launches and sensitive moments.

Professional Qualifications

• Experience: 4+ years running social for a consumer tech or internet brand.

• Audience Building: Proven track record of growing an audience from zero.

• Global Perspective: Experience creating for international audiences; German or Dutch is a plus.

• AI Fluency: Fluency in modern content and AI tools.

• Writing: Clear, concise writing that makes technical ideas simple.

• Community Instincts: Customer-facing experience and calm judgment in public conversations.

• Analytical Skills: Comfort with social analytics and management tools, and using data to make decisions.

• Mission Fit: Genuine interest in online privacy and why people care about it.

Key Performance Indicators (KPI's)

• Audience Growth: Follower growth across channels.

• Engagement: Engagement rate and reach.

• Traffic: Referral traffic from social.

• Community Health: Response time and sentiment.

What we have to Offer

• Competitive salary + bonus + equity
• Generous PTO + 11 company holidays
• Open sick time
• 100% covered Medical, Dental, Vision for employees
• 401k with match
• Health & Dependent Care Flex Spending Account 
• Paid professional development
• Leadership & growth opportunities
• Virtual company and team building events

The U.S. base salary range for this full-time position is $109,000 - 150,000+ bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in U.S. role postings reflect the base salary only, and do not include bonus, equity, or benefits.

System1’s headquarters is located in Marina del Rey, CA with an additional office in Bellevue, WA.

Employees near office locations are returning to the office.

Equal Employment Opportunity:

System1 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

SECURITY NOTICE: 

Please be aware that fraudulent individuals or organizations may pose as System1 Recruiters or Hiring Managers in an attempt to solicit personal or financial information.  All legitimate System1 career opportunities are published directly on our official website, www.System1.com.   Authentic emails from our recruiting team will only come from an official @system1.com email address.  System1 will never ask candidates for money, banking information, processing fees, or equipment purchases during any stage of the recruitment process.