(USA) Senior Manager, Marketing Planning And Strategy
In short. (USA) Senior Manager, Marketing Planning And Strategy at Walmart: a full-time senior role, on-site in Hoboken, NJ. Posted salary: $90K – $216K. Main work: Support implementation teams as they bring the brands to life across customer touchpoints. Skills mentioned: Positioning & messaging, Competitive analysis, Brand marketing. Posted Oct 29, 2026, checked on the employer's site 17 min ago.
Salary$90K – $216K / year
LocationHoboken, NJ
FormatOn-site
TypeFull-time
LevelSenior
PostedOct 29, 2026 · yesterday
Checked on Walmart's careers page 17 min ago · via Workday0 views
- Early applicant
- Salary listed
Opens Walmart's own application page. No sign-up on Sudo Get Job.
Summary
As the Senior Manager, Walmart Brands Marketing, you will guide brand renovations & new brand development within our private brands portfolio, focusing on our Style brands across fashion, home & beauty. This role requires a strategic mindset to align marketing efforts with organizational goals, leveraging data-driven insights to optimize the brand development process.
Quoted from Walmart's description, not rewritten.
Skills mentioned
About the role
Position Summary
What you'll do
Role summary:As the Senior Manager, Walmart Brands Marketing, you will guide brand renovations & new brand development within our private brands portfolio, focusing on our Style brands across fashion, home & beauty. This role requires a strategic mindset to align marketing efforts with organizational goals, leveraging data-driven insights to optimize the brand development process. You will collaborate cross-functionally to ensure cohesive planning and effective implementation - building brands customers' connect with, trust and that drive critical business growth. The position demands strong leadership, adaptability, and expertise in brand building to influence decision-making and deliver measurable results in a dynamic retail environment.
About the team:
The Private Brands Marketing team at Walmart oversees a portfolio of 90+ brands that influence many aspects of customers’ lives. This team collaborates closely with Merchandising leadership to develop and renovate brands, enhancing Walmart’s market position. They lead brand strategy and guide creative development from positioning to identity, building distinctive and relevant brands that resonate with customers and deliver business value. Acting as strategic partners, the team works alongside senior leaders and cross-functional groups in Merchandising, Marketing, Insights, and Creative to identify and execute brand opportunities that support Walmart’s growth and customer engagement.
What you'll do:
- Work closely with Private Brand Management & Merchandising teams on understanding and evaluating our private brand portfolios, identifying customer and competitive whitespace, and renovating existing and/or building new private brands that improve customers’ experience with Walmart.
- Support implementation teams as they bring the brands to life across customer touchpoints.
- Collaborate & influence cross-functional teams to build world-class brands that support overall corporate goals and deliver measurable results.
- Analyze market trends and competitive landscape to inform strategy adjustments and identify new opportunities.
What you'll bring:
- High energy for transformation and demonstrated experience in brand development.
- Clear communication style that drives ideas forward and can be tailored to different audiences.
- Effective leadership and collaboration skills to influence cross-functional teams and stakeholders.
- Strong ability to develop and execute comprehensive strategies aligned with organizational goals that deliver measurable outcomes.
- Adaptability to evolving market conditions and business priorities.
- Curiosity & passion for our business. You're always on the pulse of the customer, trends and competition to stay relevant and ahead.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
Hoboken, New Jersey US-10279: The annual salary range for this position is $108,000.00 - $216,000.00
Bentonville, Arkansas US-30008: The annual salary range for this position is $90,000.00 - $180,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock
Minimum Qualifications
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'experience in marketing or related field.
Preferred Qualifications
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Leading cross-functional projects, Marketing or related field, Supervisory experienceMasters: Business Administration
Primary Location
221 River St, Hoboken, NJ 07030, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.Opens Walmart's own application page. No sign-up on Sudo Get Job.
