Manager, Product Marketing Communications (remote)

About the role

What you will do:

As our Manager of Product Marketing Communications, you will be a strategic commercialization partner responsible for bringing marketing strategies and product stories to life. You will work closely with marketing and cross-functional partners to translate customer, market and business insights into differentiated messaging, integrated promotional strategies and impactful launch plans that drive awareness, engagement and adoption. In this role, you will help advance the Peripheral Vascular business by connecting strategy to execution and ensuring our products, solutions and value are meaningfully communicated to the customers and patients we serve.

• Serve as the MarComm partner to designated marketing teams and product portfolios.
• Lead the communications components of commercialization strategies and annual marketing plans.
• Develop product positioning, value propositions, differentiated messaging, messaging frameworks, and reasons to believe.
• Align key stakeholders around messaging, priorities, and launch strategies.
• Translate commercialization strategies into coordinated promotional and activation plans.
• Lead development of sales enablement materials, customer-facing content, digital assets, launch materials, and campaign activation.
• Recommend the appropriate mix of digital, print, event, educational, and field channels based on audience and business objectives.
• Manage work across internal partners, agencies, creative resources, and approval processes.
• Establish launch and campaign KPIs, evaluate post-launch performance, and recommend optimizations.
• Adapt plans as business priorities, customer needs, and market conditions evolve.

Minimum Qualifications:

Required:

• Bachelor’s degree.
• 8+ years of professional experience in marketing communications, corporate communications, product marketing, or a related communications discipline.
• 4+ years of experience in the medical device or healthcare industry, either directly or in a role supporting healthcare products, customers, or markets.
• 2+ years of experience supporting or leading medical device product launches, including development of messaging, promotional strategies, sales enablement, or customer-facing launch materials.

Preferred:

• MBA.
• Experience developing product positioning, value propositions, differentiated messaging, and messaging frameworks.
• Experience developing integrated digital marketing campaigns and customer journeys.
• Experience with marketing measurement, lead generation, campaign KPIs, and post-launch analysis.
• Experience managing agency partners, creative development, and production.
• Excellent presentation, written, and interpersonal communication skills.
• Strong analytical and problem-solving skills.
• Demonstrated ability to manage multiple projects and deliver against established timelines.
• Ability to influence and drive alignment without direct organizational authority.
• Ability to navigate complex, cross-divisional processes, procedures, and policies.

United States of America Pay Ranges:

• USN: $102,600 - $171,000 USD Annual
• US5: $107,700 - $179,600 USD Annual
• US10: $112,900 - $188,100 USD Annual
• US15: $118,000 - $196,600 USD Annual
• US20: $123,100 - $205,200 USD Annual
• US30: $133,400 - $222,300 USD Annual